With Facebook and Twitter occupying the prime slot of internet, it has become the conversation economy now. This conversation economy is pulling every netizen on its direction! This pulling power influences businesses and enterprises, too. If there is one thing certain no one can sit aside of this trend. Everyone is in to it. Social Media is the term used to describe it. The practices used by the people to share their emotions, opinions, insights, experiences etc., are covered by Social Media. The exchange includes all formats of data like text, photos, audio, video and what not. Because of this trend, Social Media Analytics is a new discipline that is getting itself integrated in to Business Intelligence space.
An analytical application is a form of application software that is being used presently for business reasons. An analytical application main purpose is to progress the performance of the business operations. It falls in the category of -
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